There are different types of mobile billboard advertising. Big mobile billboard advertising is one of the most common ones. If you are still confused about what we are talking about here then let’s make it simple by saying mobile billboard advertising is the kind of advertising that is done by promoting your product using billboards on trucks and vans. Here are a few mobile billboard advertising methods you must have seen in your town.Mobile Advertising on Trucks: People use every means of advertising but usually don’t go for truck billboards, maybe because they don’t know such an option exists although this is an excellent type of advertising. The posters or billboards used in this kind of advertising are placed on flatbed trucks that travel in targeted areas of the town. These trucks usually have big speakers which help to get people’s attention and interest. These trucks even have bright lights that help them to advertise even in the night.Simple Trucks and Vans: Just to save money some companies even get their posters printed on huge sheets and place them on huge trucks and vans. The company’s name is printed on all sides of the vehicle. These vehicles are seen in city and even on the highways.Normal Bus and Double Decker: I am sure all of us have seen those big colored buses with huge advertisements on them. These buses have a good advertising power as they cover all the areas of the city and even out of city areas.Ad-bikes: Ad-bikes are another very common, easy, fast and inexpensive way of Mobile billboard advertising. There are areas where companies cannot advertise their products on big vehicles, so in places like these Ad-Bikes are a blessing. You can make a small advertising billboard and place it anywhere on the bike and promote the product.The biggest advantage of this type of advertising is that people cannot ignore it.Billboards can’t be treated like television (unplug it), paper (throw it) and radio (turn it off). Mobile billboard advertising doesn’t leave an option to be ignored. If not million and at least thousands of people can view it every day. Plus the best part is, the place where your company is being advertised is not over loaded with other commercials and advertisements.Mobile billboards can go anywhere and your product/company can be promoted even in the places where you cannot place huge outdoor billboards. They move in all parts and corners of the city like airport, hospitals, main roads, parks, highway, outside and where not. They offer you exposure in expensive uptown communities, main stores and shopping centers and even in places where people go and work. What else do you want when you can get to the major drive-time viewers of walkers, and vehicular traffic, as these vehicles move in every part of the town and promote you product?Mobile billboard advertising is the type of advertising that no other medium can offer. Your brand/company/product goes everywhere these vehicles go. Every place where there is public your advertisement is going to be there to deliver them you message. Mobile billboard advertising is definitely the best way to make people hear your voice.
When trying to monetize actively a website or a blog, the administrator has to face a quite difficult choose: which advertising network will he use? In this article, I will only review CPM Advertising networks because they have fixed rated as opposed to PPC’s dynamic rates. So what are the best advertising networks that pay for CPM Publishing? As “best advertising network”, I of course mean: who pays the most?1. GlobalTakeOff (up to $4 CPM)GlobalTakeOff is a CPM Advertising company, as you may have guessed. They offer CPM Advertising banners and have very few requirements, if any. Getting accepted is pretty complicated if you have a very small site, but publishers that possess websites that get over 1,000 unique visitors per day can easily become a GlobalTakeOff editor.2. Tribal Fusion (up to $4 CPM)Tribal Fusion is another big, I mean huge, CPM Advertising Network. Publishers of Tribal Fusion will win more then the ones of any other advertising network, excluding Google AdSense but they are PPC. The only reason it is not above GlobalTakeOff in my list, because yes Tribal Fusion pays more than GlobalTakeOff, is that the requirements to get accepted by them as a publisher are pretty strict. First of all, you need over 500,000 unique visitors per month! Yes, that is approximately 15,000 unique visitors per day, which is not that common on niche related websites for example. But do the maths – 15,000 * 0.004 = $60 per day, not that bad for just one website. Overall, an advertising network that targets very big and qualified websites exclusively.3. ValueClick Media (up to $3.5 CPM)This CPM advertising network pays well, also probably one of the top-paying for non US/CAN traffic, and has fewer site requirements than Tribal Fusion. “Only” 3,000 visitors per month are required. The two other great parts of this company is that you have nice statistics, very precise and exportable as well as numerous advertising formats.4. Interclick (up to $3 CPM)A similar network to the notorious AdBrite (which will certainly appear somewhat next on my list), on which you can select individually the campaigns that you wish to run. They have quite some advertising formats, but not nearly as much as AdBrite or ValueClick, so that is one downside of this advertising network. The other inconvenient is that they accept new publishers on contact only, which is interesting for advertisers because those know that not everyone can get in, but it makes it sort of hard to publishers to get accepted. On a more positive side, they pay very well for targeted traffic and international traffic too.5. RealTechNetwork (up to $2.3 CPM)Pretty difficult to get into for small websites, this CPM advertising network demands no less than 25,000 impressions per month (with 12,500 unique). This website monetizes especially USA, Canada and UK traffic. They have a large panoply of advertising formats, including traditional ad banners, in-page videos, contextual advertising and expandable banners.6. AdBrite (up to $2.2 CPM)AdBrite is a pretty notorious CPM advertising network that usually accepts all publishers, and is seen as a major concurrent of Google AdSense. They usually accept all publishers, as AdSense, but you need to get your own advertisers by listing your website on their marketplace. Don’t worry, if you have over 1,000 or even 500 unique visitors per day, you will most certainly find advertisers. They do propose PPC Publishing, but we will only interest ourselves in the CPM aspect of their website. They have several ad formats, contextual, advertising banners and the well remunerating Full Pages.
The purpose of advertising is to promote a product or service in order to increase sales and create a branding of the product so that a customer loyalty base will be established. Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales.The following lists a number of types of advertising available to businesses:Television and RadioSince television was first introduced, businesses have had tremendous success using it as an advertising medium. This is due to the increase in consumers watching television. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many viewers,) and the length of the advertisement. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.PrintThis includes newspapers, magazines, fliers, brochures..etc. Placing advertisements in magazines and newspapers is an age old method of advertising. Newspapers and the magazines sell the advertising space. Prices depend on location, size, graphics, and color. Advertising success often depends on the number of subscribers. Print advertising allows a business to target a specific demographic. Fliers and brochures are a great way to advertise sales and launch special product promotion programs.Internet AdvertisingOnline advertising consists of small ads, banner ads, text ads, video ads, pay-per-click advertising, and reciprocal linking to other websites. The effectiveness of online advertising depends on exposure and how many people actually view the advertisement. Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business website receives from particular ads, making it simple to find out what kind of conversion rates the advertisers are obtaining. Online advertising does not have any time restraints and can be viewed day and night throughout the world. Businesses also have their own websites as an advertising tool. A well-designed and well-promoted website can provide a world of customers.Out-of-Home AdvertisingThis can include digital signage, billboards, kiosks, tradeshows, and out-of-home advertising. This is advertising that takes place outside of a customer’s home. This form of advertising has become very popular because it provides a new way to reach targeted customers. Billboards, kiosks, and tradeshows have been extremely successful advertising tools because you can take your product or service directly to the consumer. Digital signage is a newer method of advertising that is growing in popularity. Digital signage is where monitors/plasma TVs are placed in strategic locations and display advertisements directed at their targeted customer. Digital signage can deliver messages in the form of text and digital video. Advertisers have the ability to up date content from a remote location. You can find digital signage in such places as sports arenas, retail stores, department stores, malls, schools…etc.Regardless of the state of the economy, businesses have to keep advertising to stay successful. Because of the broad range of advertising methods now available, businesses now have the ability to reach their targeted customers at very affordable costs.