Small Business Online Advertising

Advertising in the local newspaper often costs £200 or more for a single week and the Yellow pages can cost over £1,000 for a single advert so advertising your business in the old ways isn’t cheap. Furthermore, not only do you have to remember to keep on putting that advert in the paper each wee for maximum results but you also need to be aware that more and more people are actually now using the internet to find businesses that they want to deal with.Small business online advertising therefore represents the most powerful and cost effective means of growing your small business. The number of internet users grows every day and so too does the opportunity open to you. The only real problem is information overload.You see, whereas local advertising really only gives you a few limited options, there are hundreds of possible options online and so it can be difficult to know where to start. In a medium that can beam your message worldwide in a matter of moments, what are the most powerful and cost effective ways to get your advertising infront of your potential customers?And for this I have to admit that my own preference is on using the free search engines like Google and Yahoo. The reasons are pretty simple. Firstly, if you run a dog kennel in London and someone types in a search of “dog kennel London” you can be pretty sure they are a potential customer of yours. So we can advertise your small business website to ensure that it shows up when someone types that phrase in. And secondly, once you are there, visitors will continue to find you day and night thereafter without you having to constantly remember to place your advert again!