Cinemas play a large part in the advertising business. Advertisers know full well that movie cinemas offer a dynamic medium to showcase their products and services. The venue provides a distraction free environment as much of the attention is focused on the big screen.In addition to this, the behavioral patterns of movie goers have been scrutinized by industry experts to come up with effective ways for cinema advertising. Based on research, the following information reveals how people watch advertisements in cinemas:· Moviegoers don’t mind advertising in the cinemas.A recent study shows that advertising in the cinema is widely accepted. Two thirds of movie watchers agree when they are asked “movie goers don’t mind advertising in the cinemas”. For teenagers between 12-17 years and young adults between 18-24 years, the agreement to the statement was even much higher at 71%. For mid adults between 25-54 years old the agree rate was 62%, and for the older people aged 54 years and above showed 59%.In spite of what is being reported by the mainstream press, the study shows that moviegoers don’t mind viewing advertisements in cinemas.· The increase of advertisements in the cinema is generally accepted.As advertisers take the opportunity to showcase their products and services in the cinemas, an increase of advertising time has been noted during film showing. To find out if this had a negative or a positive effect amongst moviegoers, determining the frequency of movie attendance would reveal the impact.Based on statistics, 80% of moviegoers in the US say that cinema advertising is not a hindrance to their favorite pastime activity. The respondents also say that the frequency of their movie watching activity is about 2-3 times a month. 77% of those who watch movies once a month say that advertising in cinemas is OK and acceptable. 54% of those who watch movies 4-5 times a year say that commercials in the movie houses are acceptable. Only about 12% who rarely watch movies say that advertising in cinemas are not acceptable. This shows that cinema ads are not a hindrance to their pastime activity and most of them say it is generally accepted.· Half of movie watchers find cinema ads more interesting than TV ads.The study that led to this conclusion is rather interesting considering that most of the commercials shown in cinemas are actually also from TV ads. Unlike TV ads where viewers tend to be passive when watching a commercial, cinema ads carry a lot of impact when viewed by moviegoers. The reason for this is because most cinema ads are shown prior to the film. This is a fairly new practice for cinemas in the US. But for some countries outside the US, this has been going on for decades.As the anticipation increases for a movie watcher to view the upcoming featured movie, showing a commercial prior to the film is a perfect time as most viewers are more alert and interested in what they see and hear. This leaves a greater impact on the minds of the moviegoer. A commercial that has been shown many times on TV will more likely be remembered when viewed in a cinema prior to the movie.Notable PointsThe behavioural pattern of moviegoers suggests that cinema advertising is an effective method to reach potential costumers. As an advertiser, it is worth noting the following points that can make an advertising campaign more effective:· More than 150 million people in several countries go to the cinemas at least once a month.· Advertisements shown in cinemas have the potential to reach 165 million consumers throughout the world.· 81% of frequent moviegoers are teens between 12-17 years. 72% are young adults aged between 18-24 years. 67% are mid adults 25-54 years and 54% for the older generation aged 54 years and above.As the growth of the movie industry brings an influx of moviegoers into the cinemas, companies throughout the world see the marketing opportunity this can bring. Understanding how people watch cinema ads can determine how best to promote your products and services through cinema advertising.
Mobile advertising is advertising through mobile phones or other devices like iPad. An integral part of any advertising campaign, mobile advertising is fast gaining popularity due to its quick, wider reach and its potential to track the effectiveness of a campaign. As the number of mobile users across the world continues to surge (studies show that the trend is likely to continue for several years), mobile media is evolving rapidly. Apart from simple mobile phones, smart phones based on Wi Fi or Wimax have also emerged as a popular means of promoting products and sending out social messages.Forms of Mobile AdvertisingMobile advertising is done in several forms but the most common one is banner ads of varied sizes. Mobile web banner or web poster ads appear on the top of a page or bottom of a mobile screen. Another very popular form of mobile ads is the SMS advertising which contributes significantly to the global mobile marketing revenues. Other forms of cell phone advertising include MMS advertising, advertising within mobile games, videos or in-application ads which appear when an application is being loaded or before it is loaded. Another advantage of this mode of advertising is that its effectiveness can be measured in a variety of ways, such as on the basis of number of view and clicks. A recent introduction is interactive ads, which allows mobile users to interact with the advertiser.Importance of Mobile AdvertisingMobile advertising is likely to emerge as the necessary driver for the development and commercialization of the mobile internet. It is an important tool for monetizing mobile content and applications. However, an effective cell phone advertising campaign can only be developed if the mobile phone operators, handset vendors, content providers, application developers and advertisers collaborate effectively. So, it must be taken up while taking into consideration the variety of handsets available in the market, their different screen sizes and support technologies.The high potential of cell phone ad has seen a proliferation of advertising networks that provide the necessary infrastructure for developing mobile ads of various types that suit the specifications and requirements of advertisers. These companies provide their clients with a Software Development Kit or SDK to include mobile ads in the applications for a mobile phone.
Advertising in the local newspaper often costs £200 or more for a single week and the Yellow pages can cost over £1,000 for a single advert so advertising your business in the old ways isn’t cheap. Furthermore, not only do you have to remember to keep on putting that advert in the paper each wee for maximum results but you also need to be aware that more and more people are actually now using the internet to find businesses that they want to deal with.Small business online advertising therefore represents the most powerful and cost effective means of growing your small business. The number of internet users grows every day and so too does the opportunity open to you. The only real problem is information overload.You see, whereas local advertising really only gives you a few limited options, there are hundreds of possible options online and so it can be difficult to know where to start. In a medium that can beam your message worldwide in a matter of moments, what are the most powerful and cost effective ways to get your advertising infront of your potential customers?And for this I have to admit that my own preference is on using the free search engines like Google and Yahoo. The reasons are pretty simple. Firstly, if you run a dog kennel in London and someone types in a search of “dog kennel London” you can be pretty sure they are a potential customer of yours. So we can advertise your small business website to ensure that it shows up when someone types that phrase in. And secondly, once you are there, visitors will continue to find you day and night thereafter without you having to constantly remember to place your advert again!